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The Rationalizer
In an update of the mood ring from the 1970s Philips has produced an EmoBracelet and EmoBowl recommended--so they say--for online stock traders to monitor their own emotional responses.
The Rationalizer system consists of two components - the EmoBracelet and the EmoBowl. The bracelet measures the arousal component of the user’s emotion through a galvanic skin response sensor. This arousal level is rendered as a dynamic light pattern on either the EmoBracelet itself or on the EmoBowl. The higher the arousal level, the more intense the dynamic light pattern becomes: the number of elements increases, the speed increases and the color shifts from a soft yellow, via orange, to a deep red.
Philips says the product is for analyzing your own emotions but note that the bowl could be halfway around the world! Thus, I can see employers requiring real-time monitoring of employees, people on a date might monitor the responses of their partners and perhaps we should require politicians to wear these bracelets before every vote.
Engadget has more. Hat tip to Knowing and Making.Posted by Alex Tabarrok on October 17, 2009 at 12:19 PM | Permalink
Comments
Can I make the first Emo Phillips reference?
Posted by: Bergamot at Oct 17, 2009 12:53:54 PM
I can see this as a potential market research tool.
Upon entering your local Target store, you are given a bracelet to wear as you walk the aisles and look at products. Your arousal rises as you approach....and examine....If you don't buy, a coupon magically appears in your email.
Or, your cable company asks you to wear a bracelet so they can measure the intensity of your interest in various TV programs.
Or, you wear a bracelet while reading this blog, and the level of intensity of interest automatically transfers you to another website.
Posted by: Bill at Oct 17, 2009 1:50:34 PM
Or, you could wear it on a speed dating event to see who matches your arousal level. Whooppee!
Posted by: Bill at Oct 17, 2009 4:43:32 PM
Or, potential employers could have you wear it, since it measures galvanic skin response, during a job interview. Sad.
Posted by: Bill at Oct 17, 2009 4:46:01 PM
So, is it good or bad if employees are aroused during the times they are supposed to be working?
Posted by: David J at Oct 17, 2009 10:21:33 PM
Wow, mood rings are back! It is the 70s all over again. Anyone for pet rocks?
Posted by: Kaleberg at Oct 18, 2009 12:00:59 AM
I would like to see the record of Tyler's arousal status for each blog post, especially on TCEDG.
Posted by: chug at Oct 19, 2009 8:18:57 AM
The problem with these gizmos is that they forget that business is about how to perform under high pressure and make good decisions while at the same time and avoiding burnout.
The best thing for the traders to learn is how to handle stress and high pressure and still feel good so that they act in a coherent way. They have to learn to be in the ‘zone’. Many opera singers, athletes, business people have learned how to do it.
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