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Discover your Inner Economist, Italian edition
Here is one place to buy it and here. Here are other relevant purchase sites. I believe it is available in both hardcover and paperback, although don't hold me to that claim.
The mid-title -- Scopri l'economista che è in te -- still resembles "Discover Your Inner Economist." But now the book has a new lead title : "No Crac" ["No Nonsense"?] and a new subtitle, something like "How to survive the great depression and be happy," or so I am told by Maria Pia Paganelli.
Posted by Tyler Cowen on December 15, 2008 at 03:28 PM in Books, Economics | Permalink
Comments
In this context, crac means economic meltdown, crisis.
Posted by: Francesco at Dec 15, 2008 4:01:18 PM
Huh, interesting. I used to work for Libreria Universita` in Padova. "No crac" is an ugly title, in Italian, in my opinion, and not really what the book is about. The blurb about the book isn't too far off although "fare bella figura mentre si viene torturati" is quite different from "surviving torture" (the text in the amazon blurb). "Fare bella figura" means to cut to make a good impression, to impress... dressing sharp as you stroll through the piazza is more the image that comes to mind rather than being tortured.
Posted by: David N. Welton at Dec 15, 2008 4:12:52 PM
I have not read the book in translation, but the title is uncontroversially ugly. The blurb is more appropriate for a self-help book. And most definitely "fare bella figura mentre si viene torturati" != "surviving torture". What's wrong with "Sopravvivere alla tortura"? Tyler's book did not deserve this.
Posted by: gappy at Dec 15, 2008 4:56:20 PM
Tyler,
"No Crac" means no recession, no economic meltdown. I think it's a despicable attempt at making it sound like "No logo", a huge hit in Italy, and to reassure the clueless Italian consumer at the same time.
The blurb:
Is it possible to avert the economic meltdown at one's own home? And to save one's own values? Is it possible to cut off an ever-speaking fellow without hurting his feelings, or to make a good impression while being tortured? The answer to all the above questions is yes: that hard-to-digest science called economics can help us not only, and not mainly, to raise our profits and survive the great depression (sic), but, first of all, can better our lives. Economics, in fact, lets us understand markets of all sorts, point out incentives that shape the human behavior and exploit the exchange of values (?) to its fullest. This book shows how to put basic economics principles to use in order to get more from what we desire (????).
I kid you not.
To top it off, Libreriauniversitaria.it also inverted your first and family name.
I am giving the gift of your book to two friends for Christmas. For God's sake, I bought it off Amazon.com.
Posted by: Roberto at Dec 15, 2008 5:11:59 PM
Just bought the book, in Italian of course.
Moreover, Chapter 5 of the English version is "Look Good at Home, on a Date or While Being Tortured", so I hold that the blurb "fare bella figura mentre si viene torturati" is correct.
Ciao
Posted by: Lukas Plattner at Dec 15, 2008 5:32:56 PM
Good find, Tyler!
I wonder - is this book better or worse than "The Armchair Economist" by Landsburg?
NS
Posted by: notedscholar at Dec 15, 2008 6:55:27 PM
great work as always.
thought you might like a bit of humor - sort of.
"Is Ben Bernanke Charles Ponzi's Lovechild"
guidepostings.blogspot.com
thanks.
Posted by: erik at Dec 15, 2008 6:55:53 PM
I can ask professor Paganelli myself- I'm in her intro to macro class.
Posted by: DJT at Dec 15, 2008 11:32:03 PM
"more appropriate for a self-help book"
It is a self-help book!
Posted by: Jacqueline at Dec 16, 2008 2:19:35 AM
"No Crac" means no recession, no economic meltdown. I think it's a despicable attempt at making it sound like "No logo"
That's funny. Logos help consumers make quick decisions when they don't have time to investigate consumer items for lasting value...oh nevermind.
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