Marginal Revolution: Markets in everything: Cupzzas, a pizza baked in cupcake form

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Markets in everything: Cupzzas, a pizza baked in cupcake form

"We just really wanted to shatter the cupcake-pizza dichotomy. It's just existed for too long."

I am a monist myself. Here is much more information. It is also an example of Thomas Schelling's idea of research by accident:

"[A] lot of our ideas come from just not having the proper materials," Wilder said. "Like the pupzzas came from not being able to find the large tins."

Posted by Tyler Cowen on November 18, 2008 at 02:16 PM in Food and Drink | Permalink

Comments

Wasn't Navin Johnson a huge fan of Cup-'O-Pizza in The Jerk, circa 1979?

Posted by: Speedmaster at Nov 18, 2008 2:31:32 PM

Sounds a little like Pizza in a Cup, from The Jerk (Steve Martin).

Posted by: Dave Prychitko at Nov 18, 2008 2:41:38 PM

My Italian wife is not amused.

Posted by: David N. Welton at Nov 18, 2008 3:00:26 PM

Jinx!

Posted by: Jeff H. at Nov 18, 2008 3:04:30 PM

During the whole atkins craze there was apizza place that would sell you a crustless pizza in a cup.

Posted by: Carbs Rule at Nov 18, 2008 3:12:48 PM

As a Neapolitan pizza purist who makes her own from scratch every single week, let me say this obscenity is made necessary only because American "'za" doesn't have the proper crust to be folded into the correct "libretto" for eating on the run. A real pie as part of a real dinner, is of course, really eaten with a fork, that Italian instrument of civilization.

Posted by: frelkins at Nov 18, 2008 4:02:09 PM

frelkins,

As a Neapolitan pizza lover myself, I am wondering how much you paid for your wood-burning stone oven, and how difficult it was to install?

Posted by: Cheeze Lover at Nov 18, 2008 4:36:12 PM

Reminds me of the pot pie pizza from Anthony Bourdain's Chicago episode:

http://www.youtube.com/watch?v=TJd3NeSsBbQ

I'm always surprised at the intensity of disagreement that talk about food can bring. Can't we enjoy purist Neapolitan pizza as well as deep dish pizza from Gino's East in Chicago? And pot pie pizza? And cupcake pizza? Foods that seem gimmicky are often executed poorly, but we shouldn't generalize that to mean any food that doesn't meet some arbitrary level of orthodoxy is bad in principle.

I know there hasn't been a lot of venom in this entry specifically. It just popped to mind because I've noticed that any blog that isn't primarily centered around food almost immediately degenerates into name calling and personal attacks when food is brought up. One of the worst comment wars I've ever seen on Megan McArdle's blog was when she gave a recipe for macaroni and cheese.

Posted by: Joe at Nov 18, 2008 5:44:35 PM

I was about to comment that it sounded like the ideal college party food, and then I click through and see it is indeed a bunch of college students. Heh.

Posted by: Kat at Nov 18, 2008 6:02:06 PM

Tyler - Thanks for the link to my blog.

While pupzzas may be tasty (I'm not sure I haven't tried one), I think it is also worth pointing out the project is part of a social entreprenuership group at Grinnell College. I'm not part of the group, just a proud alumni. For more info see their website: http://web.grinnell.edu/groups/socentre/

Posted by: Seth Gitter at Nov 18, 2008 6:57:14 PM

That's what happens when you take provincial chauvinism (e.g. "the best pizza, beer, wine, cheese, fresh vegetables, pretzels, sausages, etc come from my hometown") and stir in some status competition.

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