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The marriage between sport and broadcasters, though long and successful, has been changing in a number of ways. First, the fragmentation of audiences among hundreds of channels has given the most popular sports enormous bargaining power. As the number of channels has multiplied, large audiences have become much harder to find, but sport has retained its ability to supply them.
Here is more. Here are related articles on globalization and sports.
Posted by Tyler Cowen on August 16, 2008 at 06:00 PM in Sports, Television | Permalink
Comments
A monolithic large audience is not really any better than an agglomeration of long-tail small audiences. I suspect the real reason that sports channels have such bargaining power is that they are one of the few places that TV advertisers can still reach the young male demographic.
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