The Economics of Religious Innovation

Here's a story from the WSJ about a temple in Hyderabad, India that capitalized on the growing IT industry.

Hoping to capitalize on all the activity, technical colleges sprouted up in the city's outskirts near Mr. Gopala Krishna's temple. Students started trickling by on their way home from school; many complained about their failed attempts to secure U.S. visas. That gave the priest an idea to sell the students on the deity by giving him a new persona, "Visa God." Mr. Gopala Krishna counseled the students in English, then told them to walk around the temple 11 times to get their wish. "I used to say, 'Go, this time you'll get it,'" he recalls.

Soon, Mr. Gopala Krishna started seeing dozens -- then hundreds -- of new visitors a day. In 2005, some local newspapers wrote about the Visa God, just as new U.S. visa restrictions were taking a toll. Mr. Gopala Krishna and his relatives also launched a Web site and a newsletter called Voice of Temples, with features like a primer of sample prayers for help in visa interviews.

...Now devotees of the Visa God say they have to reach the temple by 6 a.m. to avoid the daytime rush.