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Rental markets in everything
Fancy handbags. That's in case you didn't get the gift you wanted today.
Thanks to Josh Chaffin for the pointer.
Posted by Tyler Cowen on December 25, 2007 at 05:46 PM in Web/Tech | Permalink
Comments
That was interesting, thanks.
Posted by: Chris Meisenzahl at Dec 25, 2007 8:15:23 PM
Originally I thought the idea was goofy, then again I thought Netflix was goofy as well as there's Blockbuster. Learning from my past mistakes I think this will be a success (they company's been around for at least a year now) as they are dealing in a durable product that women want for a specific occasion and then don't need it again till the next party.
What do they do with old purses? Unlike Netflix where people regularly rent old films I can't see women that use this service wanting a purse that's more than a couple of years old. Maybe they can sell off the under-rented ones.
How do they price the purses? Take the cost and divide by the number of rental months they can get out of it? I'll like to see an auction for the more popular ones and see how that plays out.
Posted by: BlogReader at Dec 26, 2007 2:01:26 PM
Interesting. I wonder if that would work here in Japan, where designer goods are very popular. (Maybe such a thing already exists. I have little interest in designer goods myself, but can't help noticing their popularity among Japanese women especially.) Since you have to get all dolled up or the fancy purse looks out of place, you can't use it every day unless you wear designer clothes every day.
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Posted by: Tonny at Mar 18, 2008 2:26:34 AM
Posted by: Alii at Apr 3, 2008 10:24:55 PM
Thank's for sharing. I really love designer handbags and the bag rental can be a solution for me!
Posted by: Raffaella at Oct 7, 2008 8:29:08 AM
iLetYou ( http://www.iletyou.com ) is a rental search engine for all products. We've got the largest, most diverse selection of products for rent, including handbags, jewelry, costumes, kids and baby equipment, and much, much more.
Innovation rental markets are on the rise as you'll see at iLetYou. I'd love your thoughts on rental markets that might be the next big thing!
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