Japan fact of the day
Analysts estimate that 20 percent of all luxury goods are sold in Japan and another 30 percent to Japanese traveling abroad — meaning Japanese buy half of all luxury goods. Today, approximately 40 percent of all Japanese own a Vuitton product.
That is from Dana Thomas’s really quite interesting Deluxe: How Luxury Lost its Luster. Thomas believes that the Japanese are so infatuated with luxury goods because they wish to brand themselves in what otherwise pretends to be a "classless" society.