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The IPod purchasing power parity index

You all know the "Big Mac Index" of The Economist, now there is an iPod study (hat tip to www.geekpress.com):

...the survey prices the 2GB Nano in U.S. dollars and found Brazilians pay the most for an iPod, shelling out $327.71, well above second-placed India at $222.27.

Canada was the cheapest place to buy a Nano at $144.20, while Australia ranked 19th at $172.36, cheaper than Germany ($192.46), France ($205.80)...Canada was the cheapest place to buy a Nano at $144.20, while Australia ranked 19th at $172.36, cheaper than Germany ($192.46), France ($205.80), South Korea ($176.17) and China where the machine is manufactured. The U.S. was fourth cheapest at $149.

"Interestingly, especially with freight costs close to zero, China is middle ranked in terms of global prices at US$179.84," Craig James, the Chief Equities Economist at Commonwealth Bank, told Reuters.

It is even suggested that the dollar has room to rise against many of these currencies.  I don't laugh at this idea, but keep in mind that for a new and more or less monopolized good, many of the price differences will stem from factors idiosyncratic to each region, namely the degree of market power.

And why is Brazil number one?  Has Chinese commodities demand so overvalued their currency?  And is their retailing so inefficient, or are wealthy Brazilians simply a sucker for fancy gadgets?

The full list of countries and prices is under the fold...

1. Brazil $327.71

2. India $222.27

3. Sweden $213.03

4. Denmark $208.25

5. Belgium $205.81

6. France $205.80

7. Finland $205.80

8. Ireland $205.79

9. UK $195.04

10. Austria $192.86

11. Netherlands $192.86

12. Spain $192.86

13. Italy $192.86

14. Germany $192.46

15. China $179.84

16. South Korea $176.17

17. Switzerland $175.59

18. New Zealand $172.53

19. Australia $172.36

20. Taiwan $164.88

21. Singapore $161.25

22. Mexico $154.46

23. U.S. $149.00

24. Japan $147.63

25. Hong Kong $147.35

26. Canada $144.20

Posted by Tyler Cowen on January 22, 2007 at 05:39 AM in Data Source | Permalink

Comments

Three factors make Brazilians pay such a high price: protectionism, protectionism and protectionism.

Posted by: Cisco at Jan 22, 2007 7:52:48 AM

It´s not just the high demand of China, but a disastrous orthodox interest rate regime from the Central Bank. Brazil is currently high finance playground, offering the highest rates in the world with low inflation rate and absolutely no growth whatsoever. Real economy (things like products and services, you know) is slowly being killed, as we can see by the amount of companies leaving production facilities here to start it in China or India. Last year, we exported 2% of our GDP to investments overseas, a first for a country who is still in need for investment money.

Posted by: Ricardo Amaral at Jan 22, 2007 7:58:38 AM

Import duties are the main reason why Brazil is on the top of the list. However, you can find tons of brand new ipod nanos for (almost) international prices at Mercado Livre (the Brazilian ebay):
http://lista.mercadolivre.com.br/ipod-nano_CategID_11210

By the way, the excellent Sansa m240 mp3 player sold in the UK had it fm tuner disabled in order to avoid weird EU import taxes on radios. A US firmware upgrade solves the issue.
http://www.amazon.co.uk/SanDisk-Sansa-m240-1Gb-Player/dp/B000CDE6IW/sr=8-4/qid=1169470380/ref=pd_ka_4/026-7768885-2814002?ie=UTF8&s=electronics

Posted by: leo at Jan 22, 2007 7:59:39 AM

Here's the link to The Economist's Big Mac Index.

http://economist.com/markets/bigmac/

Posted by: Trieu Truong at Jan 22, 2007 8:03:16 AM

I have not calculated the prices in Iceland, where I live but I am quite sure they at the high end. This can be found on www.apple.is.
But here we are speaking of some import duties.

Posted by: Bjarni at Jan 22, 2007 8:27:16 AM

Like Cisco and leo, I suspect that the major issue with Brazil is import duties. Every time we visit family there, we always bring an extra suitcase full of expensive items that our relatives order from us. Last time we brought several iPods, among other things.

Posted by: Eli at Jan 22, 2007 10:08:13 AM

The reason for the Brazilian prices is the tariff that impair the import of Ipods - almost 30%. Most is imported illegally. That is the reason why it is better relying on Bic Mac index and not the Ipod index.

Posted by: Rogério Farias at Jan 22, 2007 10:10:30 AM

Hungary would be second if they had included it.

(as of right now) 48,990.00 HUF = 251.69 USD

Of which a full 8,165.00 HUF = 41.94 USD is ÁFA ("value-added tax") --- 20%, in case you were counting.

What would be even more interesting would be iPod price/GDP per capita.

Posted by: Varangy at Jan 22, 2007 12:52:20 PM

Czech Republic just below Hungary: 5190 CZK, which is USD 241.45 as of today. And we are talking about literaly no import duties - the only additional cost is VAT, which still cannot make the difference.

The reason is Apple's extremely weird and selective pricing policy. Look at Austria, Germany, and other EU countries - they all are USD 192. Czech Republic and Hungary are in the EU as well, but Apple charges us 50-60 USD extra.

Of course, it pays off to actually drive to Germany and Austria, buy it there, and drive back. No wonder Apple's policy is very much disliked in the Czech Republic.

Posted by: pinus at Jan 22, 2007 2:36:31 PM

If you're interested in the iPod index, it's worth checking out the iTunes index, as opposed to to the iPod index, here (http://www.economics.com.au/?p=20) and here (http://www.economics.com.au/?p=529).

Posted by: Mike at Jan 22, 2007 5:10:54 PM

Interesting though.

PPP indexes are always interesting, they could use Euro zone (countries wich currency is the euro) to compare those countries and we could notice that some euros have more "value" than others...

Posted by: Jose Costa at Jan 22, 2007 7:00:06 PM

my mom baught me and ipod nana for xmas and some one camer over the other day and he took it does any one have and ipod 4gb for sale

Posted by: Alex gould at Jan 23, 2007 1:52:40 PM

One thing about China is the "quality signal" sent by high prices: clones and knock-offs are so widespread that people who want "real" stuff won't buy it unless they buy it from an expensive, "trustworthy" store and at a high price. When we have Chinese visit us from overseas, they'll insist on visiting a nearby outlet mall so they can buy "trusted" name brands cheaply. But outlet mall models don't work well in China itself since people wouldn't trust that the items were authentic.

In a way, this is the price of not having much in the way of good copyright protection; if brand copyrights were well respected, prices of brand-name goods would drop and clearance-type stores could be made to work.

Posted by: Foobarista at Jan 23, 2007 5:50:43 PM

uhmmmm... there's something wrong with this chart or in the way i suppose the price for different countries are calculated: here in italy a 2Gb iPod nano costs 149€, as of today (24/01/2007) 1€ is worth a little more than 1.30$, that would mean that buying the iPod would cost me 114$, not 192$ like the chart says.

the original post on yahoo states that: "Purchasing power parity surveys compare the prices of goods in different countries and at their simplest level can help show whether one currency is undervalued against another."

it means that only prices and exchange rates are factored in and not the real purchasing power of a standard salary, so my calculations should be good (ok, i didn't consider shipping charges but neither they did considering the 149$ flat price for the US).

M

Posted by: Marcello at Jan 24, 2007 5:26:00 AM

Ahemmmm... Forget what i wrote earlier, i totally screwed up the maths... ;)
Shame on me!

M

Posted by: Marcello at Jan 24, 2007 7:45:51 AM

In the Czech republic the cheapest iPod Nano 2GB 2nd generation costs from USD 236.63 (USD 198.85 without VAT). ;-)

(see at http://zbozi.seznam.cz/?q=ipod+nano+2GB&order=cheapest)

Posted by: Garçon at Jan 24, 2007 10:08:43 AM

In Venezuela you can buy an iPod nano 2gb for Bs. 850.000 that about
USD 395.35

Posted by: Gregorio Torres at Jan 24, 2007 12:18:30 PM

we just did a quick comparison here in the South Caucasus. Radical differences:
Armenia, 288 US dollars
Georgia, 224 US dollars
Azerbaijan, 199 US dollars

Isn't the main story here really about pricing, smart (or, if you were critical: predatory) pricing, rather than indexing?

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杭州三菱空调维修|杭州海尔空调维修|杭州华凌空调维修|杭州美的空调维修
杭州三菱空调维修|杭州海尔空调维修|杭州华凌空调维修|杭州美的空调维修
杭州三菱空调维修|杭州海尔空调维修|杭州华凌空调维修|杭州美的空调维修
杭州三菱空调维修|杭州海尔空调维修|杭州华凌空调维修|杭州美的空调维修
杭州三菱空调维修|杭州海尔空调维修|杭州华凌空调维修|杭州美的空调维修
杭州三菱空调维修|杭州海尔空调维修|杭州华凌空调维修|杭州美的空调维修
杭州三菱空调维修|杭州海尔空调维修|杭州华凌空调维修|杭州美的空调维修
杭州三菱空调维修|杭州海尔空调维修|杭州华凌空调维修|杭州美的空调维修
杭州三菱空调维修|杭州海尔空调维修|杭州华凌空调维修|杭州美的空调维修
杭州三菱空调维修|杭州海尔空调维修|杭州华凌空调维修|杭州美的空调维修
杭州三菱空调维修|杭州海尔空调维修|杭州华凌空调维修|杭州美的空调维修
杭州三菱空调维修|杭州海尔空调维修|杭州华凌空调维修|杭州美的空调维修
杭州家政|杭州清洁|杭州保洁
杭州家政|杭州清洁|杭州保洁
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杭州家政|杭州清洁|杭州保洁
杭州家政|杭州清洁|杭州保洁
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Posted by: 货架 at Aug 14, 2007 2:47:45 AM

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