Markets in everything, literary edition
A first-time author has bypassed the traditional route of getting an agent, and is publishing a collaborative thriller on eBay. The novel is being written one page at a time, one writer to a page. As each installment is finished, the chance to create the next is offered for auction on eBay. So far, 17 pages have been completed, with 234 to go, and while the quality of the writing might charitably be described as variable, there is no shortage of plot.
By the way: "Money generated from page auctions goes to Macmillan Cancer Support."