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Should Verizon be allowed to charge Internet content providers?
I have long feared this development:
Verizon, Comcast, and their ilk have been lobbying Congress to transform the Internet into a two-tiered system. By tagging content, broadband providers would ensure that their own packets (or those from companies paying them protection money) get preferential treatment and reach subscribers faster than second-tier content. This would give companies like Verizon a tremendous advantage as they roll out their own television and VoIP telephone services.
Telco-cable companies have spent billions to lay down broadband pipe and want a return on their investment. They are tired of bandwidth hogs like Google, Amazon, and Microsoft getting a free ride. This was fine when the Internet consisted mostly of e-mail and static Web pages. With the advent of online video, Internet telephony, and IPTV, Verizon, AT&T, and BellSouth want content providers to share the cost. Their reasoning: If Google is going to introduce a video service, shouldn't it have to pay for some of the bandwidth it scarfs down?
...If the telcos and cable companies get their way, we'll have a Balkanized Web. Content providers who can afford to pay for premium service will market superior products to consumers with fast connections. Everyone else will make do with second-class companies at second-class speeds.
There is much more in this fascinating article. In purely economic terms, the idea of charging Google or other "bandwidth hogs" does not sound outrageous. (What would the incidence of such a price hike be? Would cable connections become cheaper, or do the cable companies have too much mononpoly power?) But in public choice terms, this would bring politically-influenced pricing. Don't expect porn or blogs to get a break. The net would become much more corporate. The perils of regulation aside, Verizon probably would favor its own products, and no, Harold Demsetz never disproved this tendency.
The beauty of the status quo is that web sites compete on the basis of consumer surplus alone. The bandwidth costs end up as a fixed charge on net access as a whole; I suspect this hits many inelastic demanders, a'la the Ramsey rules for optimal taxation. Admittedly it may be a bad deal for the poor who cannot afford to connect, but the overall arrangement enhances the long-run "competition of ideas" feature of the net.
One second-best solution is to charge users for bandwidth per se, while not discriminating across differing uses of that bandwidth. In essence this would tax file-sharing while leaving most content decisions unaltered. Alternatively, a tiered net could lead to more Wi-Fi networks, whether at the municipal level or constructed by Google. If that is where we are headed anyway, this apparently troubling development could rebound to our collective advantage. We might end up bearing the fixed costs of the transition sooner than is optimal, but again the dynamic benefits of the new arrangement might swamp that problem.
Comments are open...will my free market readers defend Verizon's right to charge Google bandwidth fees?
Posted by Tyler Cowen on January 17, 2006 at 05:54 PM in Web/Tech | Permalink
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Comments
I read that something like 70% of global internet traffic in terms of bandwidth is file sharing. It is probably less in the US but still it's a significant portion. If bandwidth is taxed, it might be huge for the MPAA and RIAA
Posted by: mack at Jan 17, 2006 6:31:54 PM
[W]ill my free market readers defend Verizon's right to charge Google bandwidth fees?
Yup, although I wonder how much the free market was actually involved in the laying of internet backbone and "piping".
- Josh
Posted by: Wild Pegasus at Jan 17, 2006 6:35:16 PM
This is a twist on the old AOL model when they were the dominant access provider. AOL controlled the pipe for 50+ % of the market; they did not block access to any website but prominently featured those that were willing for pay for placement. AOL still uses a variation of this "carriage" model on AOL.com and their other web brands (Netscape, ICQ), but they have far less leverage. AOL's model was a twist on the TV network distribution model - whoever owns distribution is ultimately the big money winner not the content providers. Cable put a huge dent in that model. If the Telco's get this to work, I suspect that other access alternatives will quickly emerge sponsored by the big content providers. Isn't Google already experimenting with free wide-area Wi-Fi in San Francisco? The Telco's need to avoid killing the golden goose of access fees, even if they are not as profitable as they'd like to be.
Posted by: David Culbertson at Jan 17, 2006 6:42:47 PM
Telco-cable companies have spent billions to lay down broadband pipe and want a return on their investment.
Or, they want to *alter the nature* of the return on their investment. I would be happy to accomodate them as soon as they return the value of the monopolies they were granted to fund just this broadband expansion. After all, that was their argument at the time.
So they can charge for content after they come up with 250 billion or so in rebates for taxes paid and access fees to competitors levvied.
Free market, my left buttock.
Posted by: Sandy Smith at Jan 17, 2006 7:02:21 PM
"Isn't Google already experimenting with free wide-area Wi-Fi in San Francisco?"
No. That's the talk but nothing at all is in place at the moment. Google is actually one of many companies competing to offer free wi-fi here. I live in San Francisco, and trust me, I'll be one of the very first people getting free wi-fi.
Posted by: mack at Jan 17, 2006 7:09:21 PM
If you need to evidence of how telco can kill internet innovation have a look at Australia where broadband is largely controlled by the former monopoly telco (Telstra). The standard plan is low speed (256K) with amiserly download limit(200Mb ) for 30 bucks a month. No VOIP providers or any other innovators are in the market.
If Comcast want to vary my terms of service unilaterally by screwing with some of the sites that I want to access, they better look out. And it's not even like they are taking the model of providing their own value added services seriously. I've been with a VOIP provider for a year and a half and still no sign of Comcast making their phone service available in my area...
Posted by: Dan Hill at Jan 17, 2006 7:22:29 PM
Perhaps I'm mistaken but wouldn't this, if allowed, be
more or less a natural monopoly? And isn't monopoly
the antithesis of a free market?
Posted by: Mark Amerman at Jan 17, 2006 7:53:15 PM
bandwidth hogs ... free ride?
Now, I know I pay $100/mo for my adelphia basic cable and internet bundle. I'm sure those "hogs" pay at their end for T1s or whatever. Where does the free ride come in?
Surely it is not when we (many) paying users connect to the hogs and fetch pages on our dime. Some of those "hogs" do run spiders and automated transfers, but that's over their high bandwidth connections.
I almost wonder if the telcos (or whoever) is so used to many of us paying for underutilized pipes, that they think it is "free riding" when anyone uses the bandwidth they've paid for.
Posted by: odograph at Jan 17, 2006 8:09:50 PM
P.S. - it is my understanding that a fraction of every peripheral connection fee (small like mine or big like Google's) is "kicked up" to infrastructure and backbone providers.
Posted by: odograph at Jan 17, 2006 8:13:47 PM
This is already covered by their existing agreements. Telco's negotiate peering agreements with other telco's and backbone providers all the time. These agreements take traffic rates into account and usually count packets going back and forth, much like POTS peering agreements.
Google, Apple and other large traffic providers also have peering agreements with their providers, and they also take traffic into account.
So, it's ALREADY been paid for, and taken into account.
Have a look at the recent peering discussions between Cogent and Level 3.
The only part that hasn't truly been paid for is the last mile to the consumer.
This really is a "seller beware" situation. Bandwidth vendors have always oversold bandwidth to their consumer customers. If you build your business model around a statistical usage, and that statistical usage changes, who's fault is it?
Basically, charge your customers what it costs you to provide the service.
Over here in New Zealand, I buy traffic. I don't buy potential bandwidth. In other words I pay by the gigabyte, not the megabit/second. This is a direct result of these peering agreements. I can also expect to get reasonable performance at all times.
Now, if the carriers want to provide preferential routing to carriers with local peering agreements, I don't have a problem with that. Both parties would get a benefit strictly from having fewer hops and a dedicated pipe.
However, this isn't what the argument is about, the carriers are looking for a subsidy (for already purchased capabilities) because of the failure of their traffic patterns changing, and know that they cannot charge their customers more in the current competitive environment.
Posted by: Jason Pollock at Jan 17, 2006 8:16:36 PM
I wonder how municipalities will deal with this. The companies already hate them.
Posted by: Brian at Jan 17, 2006 8:24:06 PM
That's the trouble with trying to look really smart, you end up screwing up the English.
The last paragraph should read:
However, preferential routing through local peering agreements isn't what the argument is about. It is really about carriers obtaining subsidies (for providing services that have already been purchased) from other parties because their statistical model is failing. Carriers know they cannot charge more in the current competitive environment, and are looking for a way to avoid being squeezed.
Posted by: Jason Pollock at Jan 17, 2006 8:30:04 PM
This is just regulated monopolies trying to grab some more money. And regulatory issues aside, it's not at all clear to me that it'll work. Google getting slow service for 10% of it's customers is one thing, but if they say "We can't provide an acceptable service to customers of Verizon, so we're not going to serve them at all." I bet that Verison would blink first.
Posted by: Jake McGuire at Jan 17, 2006 9:30:43 PM
I see no real problem with giving lower priority to outside packets; provided that lower doesn't mean "never."
Thus, all of the "little guys" would still be around and be essentially the same.
Besides, companies pay Akamai quite a bit to be "on the edge" to provide faster service (it has to do with keeping local caches for data files). So, in real terms, if cnn.com is paying Verizon instead of Akamai, who cares? (Other than Akamai shareholders, of course.)
Posted by: Macneil at Jan 17, 2006 9:34:03 PM
Computer Scientist/Lawyer/Economist Barbara van Schewick has a fascinating paper on this on SSRN: "Towards an Economic Framework for Network Neutrality Regulation". The long abstract is worth looking over, even if you're not interested in the article: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=812991
Posted by: Allan Friedman at Jan 17, 2006 11:30:31 PM
Verizon is suffering from very poor thinking. Google isn't consuming bandwidth by providing "fat" content - they are merely making the content available to Verizon subscribers that are consuming it. If they (Verizon, et al) truly want to "charge" for usage they should charge the people that are actually transfering the bits.
The carriers really want a way to incrase their revenue without scaring their customers off to competing carriers.
Posted by: Chris at Jan 17, 2006 11:33:55 PM
Mark - the antithesis of the free market is not monopoly, it's government regulation. At least with a monopoly one can buy a share of the company and capture some of its profit. There is no way to recapture the deadweight loss due to regulation.
Posted by: Dan Maas at Jan 18, 2006 1:27:16 AM
Yes, I will support verizon's right to charge access to their property as they please.
I will also wholeheartedly support mesh-networks (or whatever other technology) would enable a large, dense network of individual computers (as opposed to ground wired servers from ISPs) to act as the last mile connection.
There is almost always a technological solution.
For those opposed to giving Verizon the choice: do you trust regulators to get the new rules right?
I have almost every reason not to.
Posted by: Ivan Kirigin at Jan 18, 2006 2:18:43 AM
DAn, monopoly deadweight loss disappears into the air, it isn't captured by the monopolist.
That aside, i sure look foward to being forced into AOL2.0!
Posted by: Anon at Jan 18, 2006 3:30:24 AM
In what way do Google NOT pay for bandwidth? Are their data centres wired up for free? Whoo! Free OC-3s! Who knew? This is nothing more or less than a blatant effort to create a cartel (a Bell Cartel, indeed) and extract monopoly rents.
The problem with "Quality-of-service" rather than "best effort" is that if you go from undertaking to make your best effort to deliver packets to setting QoS, by definition you are setting *lower* QOS - after all, your best effort is just that.
Posted by: Alex at Jan 18, 2006 5:15:09 AM
Verizon and others aren't thinking straight, and arguably never have. They built up their networks on various waves of euphoria that claimed all sorts of crap about the levels of profit they'd be able to achieve. The latest idiocy is the so called triple or quadruple play (or quintiple, sextuple, how many services do they think they can sell you?).
Unfortunately the status of their residential business of highly capitalised, low margin - that is to say a utility - doesn't suit their CEOs images as 'Masters of the Universe'.
Offer services and try to move up the stack, by all means. Understand this, the attractions of a Verizon only walled garden are much smaller than that of access to amazon, google PLUS a thousand other small and useful suppliers who can sell you virtually anything. Stomp on the internet and less people stay connected.
Posted by: Chris Stiles at Jan 18, 2006 5:31:09 AM
Strip them of their municipal monopoly agreements, then let 'em charge for the bandwidth difference. They'll go the way of AOL and Compuserve. The business model doesn't work. This has already been proven. Let them shoot themselves in the foot.
Posted by: Nathan T. Freeman at Jan 18, 2006 6:03:01 AM
Website owners are already charged for bandwidth usage. If anyone doubts this, go to Pair.com or any of the other hosting services, look at their prices, look at their bandwidth limits, and look at whether or not they charge you if you go over your limit. Nor are the hosting services themselves getting some kind of free ride.
Posted by: Constant at Jan 18, 2006 7:27:12 AM
"will my free market readers defend Verizon's right to charge Google bandwidth fees?"
Darn tootin I will. And on the day they do, I'll also short VZ. And laugh all the way to the bank as Google tells them to jump in a lake and tells their customers why they're getting poor performance and recommends they switch to a different provider. As a customer, whose advice would you listen to - the phone company who charges high fees and provides lousy service, or all your favorite websites telling you to dump Verizon?
Charging content providers for bandwidth use won't work because they won't pay and the end users won't put up with it. Charging end users for bandwidth won't work because people like all-you-can-eat plans. The bandwidth providers better start getting used to this: charge flat rates, keep increasing bandwidth as quickly as you can, watch your customers suck up every bit of bandwidth you build, and watch your competitors keep dropping their prices.
Posted by: eddie at Jan 18, 2006 10:38:10 AM
People are missing a key point. Verizon is not proposing to charge Google for the first time. They already do that via peering agreements. What Verizon is proposing is to modify their peering agreements to provide different levels of quality of service and speed, at different rates.
This is simply adding price discrimination to existing business relationships. Whether or not it is fair depends on whether or not Verizon has monopoly pricing power in this relationship, and whether that monopoly is natural or due to existing FCC interventions.
Posted by: DK at Jan 18, 2006 10:51:17 AM