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How much does a gallon of pickles cost?
A gallon-sized jar of whole pickles is something to behold. The jar is the size of a small aquarium. The fat green pickles, floating in swampy juice, look reptilian, their shapes exaggerated by the glass. It weighs 12 pounds, too big to carry with one hand. The gallon jar of pickles is a display of abundance and excess; it is entrancing, and also vaguely unsettling. This is the product that Wal-Mart fell in love with: Vlasic's gallon jar of pickles.
Your guesses please...
$2.97, and here is the full story. Note the accompanying discussion of how Wal-Mart can make it hard for companies to develop a premium image and price.
Thanks to Scott Sameroff for the pointer.
Posted by Tyler Cowen on October 30, 2004 at 07:10 AM in Economics | Permalink
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