Using products as advertisements

Why not name your product after your company phone number?

1 800 BEST DDS [is] a product that blurs - if not outright erases - the line between merchandise and marketing tool.

The name of the product is also the number of a referral service for dentists who specialize in cosmetic procedures, like fixing crooked smiles and bleaching yellowed canines.

Here is the full story, from The New York Times.